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Dear Valued Customer,
As you can see,
I’ve enclosed a shamrock with this month’s
newsletter. I’ve done this for two reasons -
#1. I have a very important message that I didn’t want
you to overlook, and I thought sending you this
shamrock would be a good way to get your attention
(especially since March 17th is St. Patrick’s
Day).
#2. Second, since the message I have pertains to
making sure luck is not your only strategy for
preventing a major network crisis, I thought that this
shamrock would be an appropriate eye-catcher.
Luck Is Not A Strategy
Up until recently,
we’ve mostly delivered only reactive network repairs,
support, and maintenance to our clients. Something
stops working, you call us, and we come out and fix it.
Up until now, this type of break-fix service has worked
out okay and most of our clients have been “lucky” to
not experience a major disaster.
But there is a
HUGE, hairy problem with this type of support
If you are a
business that cannot function without access to the
data and systems held on your network, then it’s
incredibly important that you don’t turn a blind eye to
proactively monitoring and maintaining your network,
instead of reacting to problems as they occur.
Let Me Explain
I’m sure you’ve
experienced a period of time when your e-mail or
Internet service wasn’t available to you. Remember
how much it impaired your ability to work? Or maybe
you’ve had an application crash in the middle of a
process or document causing you to lose the work you
had done. Pretty frustrating.
However, These Are
Insignificant Compared To The Problems That Could
Happen!
Imagine losing
every file on your hard drive to a hardware failure only
to discover that the tape backup you thought was
working - wasn’t. Imagine a virus installing itself on
your network and spamming every client, vendor, and
friend you have in your address book with a nasty
version of itself, courtesy of your server. Or imagine a
server crashing in the middle of a project deadline
causing even more delays and hours of lost work.
All of these
situations are far more common than you might
imagine. However, most business owners don’t
think about protecting themselves against these
disasters until they occur. By then, the damage is
done and in some cases, could cost several thousand
dollars to repair the network and restore the data
lost.
There Is An Easy Way To
Avoid These Problems That Doesn’t
Involve “Luck”
Fortunately, there
is an inexpensive and easy way for you to completely
avoid - even anticipate and prevent - these problems
while making your network far more secure, reliable,
and problem free. But before I tell you what it is, let me
explain how it came about.
As I mentioned
earlier, we have primarily been providing reactive
network support to our clients. That’s because we
weren’t physically able to deliver proactive monitoring
and maintenance. To provide even the most basic
proactive network support would have required us to
be on-site almost every day, spending ½ an hour to ¾
of an hour on every machine. As you can imagine, this
would get very expensive for you, and would be virtually
impossible for us to do based on the number of
clients we currently serve. So we knew we needed a
better way to deliver proactive support to our clients
that not only allowed us to monitor their networks 24/7,
but that also made it VERY affordable.
That’s why we’ve
invested in a new technology that allows us to monitor
all of our clients’ networks 24/7/365 days a year for a
fraction of the time and cost.
Peace of Mind All For A Flat Monthly Fee!
For one flat,
monthly fee, we will provide remote monitoring of your
network to not only ensure that it is running at peak
performance, but also that your data is secure. We’ll
make sure that your backups are functioning, that your
virus definitions are up-to-date, that your firewall is
configured properly, that your server is optimized, as
well as keep an eye on over 100 system processes
and alerts that could spell problems brewing.
If you hired a
technician – even a junior one – to perform these
basic network tasks, it could easily cost you $40,000
in salary, insurance, and hiring costs. If you were to
outsource this type of service, it would easily run you
$800 to $1,000 a month in hourly, on-site fees.
However,
thanks to the Hassel Free Program we’ve
invested in, we can deliver all of these services to you
for as little as $800 per month.
Regardless of the
network size, my goal is to have every one of our
clients on this service by the end of 2007 because I
feel it is that important. After all, if we aren’t doing
everything possible to prevent network problems, I feel
as though we are doing you a disservice; and since
most of the network problems our clients encounter
could have easily been prevented, it only makes
sense that we do everything possible to anticipate and
prevent these problems from happening in the first
place.
100% You-Can’t-Lose
Guarantee
I’ve decided to
include a 100% no-risk guarantee with this new
service to make sure you have absolutely nothing to
lose by saying “YES.” Here’s how it works
If you aren’t sure
that this service is something you need, you can sign
up and try it out for 3 months. If at the end of those 3
months you aren’t absolutely convinced that this
service is worth every penny you are paying, simply
contact us and we’ll stop the service and issue you a
complete refund for the 3 months. That way, you have
absolutely nothing to risk.
What could be more fair than that?
To make it even
more of a “no-brainer,” I’m going to offer the first 20
clients a very special VIP discount to create an even
greater incentive for you to sign up now.
If you’d like to
learn more about this great new service, please
contact me, Matt Carter, at 919-369-7800 or service@pcm
edevac.com
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Daylight Saving Time |
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The U. S. Energy Policy Act of 2005 changed both the
starting and ending dates of Daylight Saving Time,
effective with calendar year 2007. Below are the
changes that will be starting in March of this year:
Change in daylight saving time:
Previously DST Started on the First Sunday of April
With the new law DST will Start on the Second Sunday
of March
Previous DST Ended on the Last Sunday of October
With the new law DST will End on the First Sunday of
November
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The Simple Document That Could Save Your Company From Complete Disaster! |
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It’s official: end
users are the weakest link in the IT security chain. You
can set up a firewall, encryption, anti-virus software,
and password protection up to your ears, but it won’t
save you from the employee who posts his access
information to a public web site.
Most security
breaches, viruses, spyware, and other network
problems are a result of human error—an end user
unknowingly downloading an infected file, e-mailing
confidential information, or disabling their anti-virus, to
name a few.
So what is a
company to do? While there is no
surefire way to keep end users from making mistakes,
you can dramatically reduce the number of problems
by creating an acceptable use policy (AUP) and
training your employees on what is and what is NOT
acceptable behavior.
But if you want
your employees to actually adhere to
your security policies, here are a few tips:
Keep it simple. A long, confusing policy that
looks like a legal document is about as easy to read
as the instruction manual for your digital camera.
Make the policies clear and easy to read. Give
examples and include screen shots where
necessary.
Provide group training. Many companies
make the mistake of distributing their AUP by e-mail
and telling employees they must read it on their own.
This gives the employees the option of NOT reading
and simply signing and submitting. You don’t need
hours of classroom training but a simple 15 or 20-
minute session will force even the most reluctant
users to learn a thing or two.
Keep employees updated. To add to the
above tip, make sure you update employees on a
regular basis to keep the policies fresh in their minds
and to educate them about new threats.
Explain the consequences of not following the
policy. This is both explaining the negative effects
to the business as well as disciplinary actions that will
be taken if they refuse to follow policy. Occasional
violators should be warned, and habitual violators
should be disciplined.
Monitor their behavior. The best policy in the
world won’t work if it’s not enforced. There are many
tools on the market that can do this for you
automatically.
Need Help In Creating An Acceptable Use Policy
and Training Your Staff?
Not only can we
help you create a customized
acceptable use policy for your staff, but we can also
provide training on the topic and even install network
monitoring software to make sure it is enforced. Call
us at service@pcm
edevac.com or visit us online at www.pcmedevac.c
om for more info!

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Think Your Tape Backup Is Keeping Your Data Safe? |
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You Won’t After Reading This!
Tape backup
users beware: The average failure rate
of disk and tape drives is 100%! ALL tape drives fail at
some point. But what’s really dangerous is that most
companies don’t realize it happened until it’s too late.
That’s why
thousands of businesses lose millions
of dollars worth of data to disasters like fires, power
outages, theft, equipment failure, and even simple
human mistake. In almost every case, these
businesses had some type of backup system in
place, but were horrified to find out it wasn’t working
when they needed it most.
You’ve Probably Experienced These Problems
With Your Tape Drive Already
In addition to the
fact that they are unreliable and are
guaranteed to fail at some point, tape drives require a
user to swap out the tapes on a daily basis. If
someone forgets, goes on vacation, or leaves the
company, the plan falls through.
Tape backups
also need constant monitoring to
make sure they are working. If you’ve ever tried to
recover data from your tape drive, you may have
discovered how difficult it was, or that the data you
thought was being backed up in fact - wasn’t.
Finally, (God
forbid) if your office gets flooded
because of a storm, incurs water damage from a
sprinkler system or faulty pipe, hit by a tornado, burned
to the ground by a fire, or burglarized, your tape backup
will be damaged along with everything else and will be
completely worthless!
How To Quickly and Easily Eliminate the Risk and
Hassles of Tape Backups Finally and Forever!
If you want to truly
protect your data from loss AND
eliminate the daily hassles of tape backups, you’ll
want to know about our new . This
service automatically uploads your financial records,
client data, and files right over the Internet every night
to a secure, offsite data center.
This means:
- Your files are automatically backed up every night
right over the Internet. No more rotating and storing
tapes – one more important item off your to-do list!
- Your data is safe from fire, floods, storms, viruses,
hackers, hardware malfunctions, and human error!
- You can back up ALL of your data and not be
limited to the size of your tape drive.
This small ounce
of prevention is worth a TON of
cure; just ask any business owner that suffered
through losing their data. No one expects bad things
to happen, but if it does, this service will be your
saving grace! To get a free quote, call: 919-369-7800
or go to our website: www.pcmedevac.c
om

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Santa Clause Tops Forbes Wealthiest List |
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The folks at Forbes magazine have been spending
their time making a list that was difficult to create. Was
it the wealthiest people of the year? Not exactly. Here
is their list of the wealthiest fictional characters of
2006:
- Santa Clause
- Oliver "Daddy" Warbucks
- Richie Rich
- Lex Luthor
- C. Montgomery Burns
- Scrooge McDuck
- Jed Clampett
- Bruce Wayne
- Thurston Howell III
- Willy Wonka
- Arthur Back
- Ebenezer Scrooge
- Lara Croft
- Cruella De Ville
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The Lighter Side |
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On loving your enemy:
“Love your enemies. It makes them so damned mad.” -
P.D. East
On the road less traveled:
“Sometimes the road less traveled is less traveled for
a reason.” - Jerry Seinfeld
On failing:
“I didn’t fail the test, I successfully found 100 ways to
do it wrong.” - Benjamin Franklin
On fashion:
“I base most of my fashion taste on what doesn’t
itch.” -Gilda Radner
On speaking the truth:
“Speak the truth, but leave immediately after.”-
Slovenian proverb
On convenience:
“Death, taxes, and childbirth: There’s never any
convenient time for any of them.”
- Margaret Mitchell
On men and women:
“Sometimes I wonder if men and women really suit
each other. Perhaps they should live next door and
just visit now and then.” - Katherine Hepburn
Calling In Sick...Again?
According to an annual survey by CareerBuilder,
32% of workers called in sick with phony excuses in
the last year. One in three admitted to lying about
being sick to their bosses once a year, and one in ten
admitted to doing so three times or more a year.
Why are so many calling in sick when they aren’t?
Almost half (48%) said they wanted to relax, 24% said
they needed to catch up on sleep, 20% wanted to run
personal errands, 16% wanted to spend time with
friends and family and, oddly enough, 16% said they
used the time to clean their house!
But employees beware! While most managers don’t
question their employees’ excuses, 27% of managers
have fired an employee for calling in sick without a
good reason.

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Solidify loyal relationships with your most valuable customers |
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Business owners tend to be driven, both financially
and philosophically, to make cold calls, pursue new
contacts, and acquire new customers. But often, little
thought is given to nurturing relationships with the
customers they already have. Given that acquiring a
new customer can cost five times more than retaining
an existing one, this can be a costly approach.
Customers who are continuously courted, interacted
with, and reminded of your company's presence are
less likely to go racing off when competitors come
calling. Making those customers feel recognized,
known and appreciated can go a long way toward
locking up their loyalty. And, it's also a great way to get
them referring others.
Go to our website for a free
demonstration of Send Out Cards or contact me to try it out with a
free account and find out how to launch your customer
retention program into OUTERSPACE.

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Matt Carter
PC MedEvac
139 East Chatham
Downtown Cary
369.7800
Stop by and visit PC MedEvac at the 2007
Technology Fair and Trade Show sponsored by
the Raleigh
Regional Association of Realtors. It will be held on
March 22nd from 9:00 to 4:00.
Please take a moment and scroll down to the
link "Share this newsletter with a friend" and
forward our newsletter to someone you think could
benefit from our services.
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